Be Kind and Courteous. We're all in this together to create a welcoming environment. Let's treat everyone with respect. Healthy debates are natural, but kindness is required.
No Promotions or Spam. Give more than you take to this community. Self-promotion, spam and irrelevant links aren't allowed.
Respect Everyone's Privacy. Being part of this community requires mutual trust. Authentic, expressive discussions make communities great, but may also be sensitive and private.
No Hate Speech or Bullying. Make sure everyone feels safe. Bullying of any kind isn't allowed, and degrading comments about things like race, religion, culture, sexual orientation, gender or identity will not be tolerated.
How Communities are a Goldmine for Advocacy and Engagement – Insights From Community (re)Focus, 2021
Community experts from across the globe unravel the nitty-gritty of brand advocacy in an insightful session on ‘How Communities are a Goldmine of Advocacy and Engagement’ at Community (re)Focus, 2021. Unveil their secrets here https://bit.ly/3Igjt9W
Mapping User Psychology in Online Communities – Insights From Community (re)Focus, 2021
Attracting new users to your community is a tough nut to crack. And keeping them hooked is an even more difficult job. The internet is brimming with ideas to engage and retain your customers, but they can only take you so far.
When should we choose our Growth Hacks and When to Stop
There are a million way to reach our target audience. Multiple sites that allow content generation for SEO. Community platforms, social media and whatnot. Press releases and newsletters are another path and for softwares, getting featured in respective App Stores is just epic.
But one thing we need to know is when to stop.
Learn from the response you are getting from your audience. If some channels fail, don’t hesitate to stop using it. Pick the social media platform that suits you the best, whether it is LinkedIn or maybe Instagram.
But the essence remains that you should never ever stop all channels.
One more thing to keep in mind is that your brand/organisation/product will evolve.
As it moves to the next stage of development, another channel may just be the best channel to include or maybe even switch onto.
When we manage a community, we expect everyone to have a common goal or mutual interests. So we expect them to initiate conversation and vuild engagement. Don’t forget. Everyone is social, but equally lazy. People initiate conversation. But if no one responds, they will just give up.
Always be active in your community. Encourage conversation and if there is nothing to converse about, be the one initiating conversation.
People who play games are people who need something to do. More often than not, communities are formed for games that are based on party systems (multiple users playing together).
The need and goal for the community ends there itself. People have a reason to engage. They have a need to look for co-players.
Besides that they also have a lot of questions about the intricacies of the game. This thing is easily resolved by community members.
On the other hand, community members are active and loyal because they have experienced the difficulties of fending for themselves alone, firsthand. They need assistance always, so they will assist always in return.
When creating communities, identifying the need and goals of the community is vital. Without it, you are definitely going to be aimless.
That's what I learnt, being a community manager for multiple games and what I wish to share with people who are unfamiliar with it.
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