Community needs v/s Business goals

Question

For all the community managers out there, can you give me some tips on how should company align community needs and business goals?

Parul Gupta · Answer

There are numerous reasons for brands to adopt a community: You can leverage your community to conduct customer research, marketing and engagement. By far the strongest use case, though, for customer communities is as a support channel - with the ultimate goal of increasing customer satisfaction and retention.