Hello folks. Looking forward to some interesting suggestions and use cases.
Let's say a brand that we work with has a full fledged Community as a peer to peer support channel. If I would want to upsell the idea of the same brand having a brand community.
A. Why should the brand opt for building a brand community?
B. Keeping the fact that they receive a lot of complaints on support Community. Will brand community be still relevant or it will add value to customer journey
C. Can a support and brand community be considered for a holistic approach of solving the leaks in retention and loyalty? Will this be a great synergy?
Looking forward to your answers ?