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Varalakshmi Dwaraknath
Community Building
Hello folks. Looking forward to some interesting suggestions and use cases.

Let's say a brand that we work with has a full fledged Community as a peer to peer support channel. If I would want to upsell the idea of the same brand having a brand community.

A. Why should the brand opt for building a brand community?

B. Keeping the fact that they receive a lot of complaints on support Community. Will brand community be still relevant or it will add value to customer journey

C. Can a support and brand community be considered for a holistic approach of solving the leaks in retention and loyalty? Will this be a great synergy?

Looking forward to your answers 😬
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Varalakshmi Dwaraknath
Community Manager, Sprinklr
Member Since: 17 Feb 2021
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