What are some good examples of successful D2C brand communities?

Question

I am looking for examples specifically for beauty products, footwear or ones that cater to sustainable living.   Please drop links of any community you know ?

Charvi Dhoot · Answer

Lululemon's a brand for atheletic apparel and they've done quite an awesome job of building their brand community. They have 1M+ posts and followers on their instagram community  "https://www.instagram.com/explore/tags/thesweatlife/?hl=en"  Their store managers double as community ambassadors, and they've had some of their stores function as fitness centres also - which I felt was a pretty cool community strategy.  You can read more about them here: https://blog.tokywoky.com/community-decoded-lululemon  I also stumbled upon these stats while researching brand communities and I feel it's just too crazy to ignore! Sharing it here: "UGC garners an average of “4 times more clicks at half the cost per click; is 20 percent more influential on Millennial buying habits; is 35 percent more unforgettable and 50 percent more trustworthy for Millennials."