What kind of community can a Sneaker e-commerce company start?

Question

This is a casual sneaker company. A great product that solves for every day comfort. I know there are a lot of sneaker communities around collectibles but that wouldn't really work here. How would you approach this? Please bounce of any idea that you think of. Will be really helpful.

Anukriti Srivastava · Answer

Maybe try building a community by sharing rich, original stories that they know their audience can relate to. Feature profiles of people who embrace simplicity and feeling of comfort in daily lives. Tie it to how your product gives that feeling. Illustrate the fact that you don’t have to support a cause or mission financially in order to build community. Create content that helps you connect with your intended audience and empower them to live life to the fullest—with or without your product in hand. What do you think Ramnath Shenoy ?