As a content marketer, we often get challenged with this question by the client: How do I know that my investment in content will guarantee a positive return?

When it comes to content marketing, I see at least 5 different areas where we can generate "returns":

‣ Our articles rank in google and generate consistent leads
‣ our content let past customers re-visit: emailing new features
‣ Our content helps with revenue expansion with more sales
‣ Our content makes people discuss things around
‣ Our content takes some load off the customer support team