There are a million way to reach our target audience. Multiple sites that allow content generation for SEO. Community platforms, social media and whatnot. Press releases and newsletters are another path and for softwares, getting featured in respective App Stores is just epic.
But one thing we need to know is when to stop.
Learn from the response you are getting from your audience. If some channels fail, don’t hesitate to stop using it. Pick the social media platform that suits you the best, whether it is LinkedIn or maybe Instagram.
But the essence remains that you should never ever stop all channels.
One more thing to keep in mind is that your brand/organisation/product will evolve.
As it moves to the next stage of development, another channel may just be the best channel to include or maybe even switch onto.