How effective are offline communities in today's age?

Online communities are the rage today, due to its accessibility. This is twice as true during the pandemic. On the other hand, if members of an online community are genuine loyal users of a product or service from a brand, Members of an offline community are hardcore fans of the brand. No one takes the efforts to conduct offline communities unless it really matters to them. Tapping into this pool of people can return more on investments.

How effective are offline communities in

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