How helpful is communities in market analysis?

Question

A community consists of consumers and loyal members of an organisation. Can we use communities to analyse the type of consumers an organisation has?

Hiza Pavalov · Answer

Okay, now this is a tough question. I even did some research to get this answer. So market research can be done from any source that contains data on your consumers and target audience. Communities are a single place where you can find the most dedicated customers. Researching a community is a good place to identify the demographics and sentiments of your consumers. While this is not the only source of, it can greatly help you in your market research, which in turn will always help you in your analysis of the market as a whole.