Know your community, grow your influencers
Romana Benkova way of community management is : balance between your appreciation of data and your love for the players.
"Our influencers are the players dedicated to the game and to their players' community. They are the community leaders, the voice of the players and you can even help them to increase their level of influence. For us, they are the ambassadors, the communication partners and the allies in talking to our players."