When it comes to developing a community from scratch, make sure you create a "system" for community growth.
People come for perks but stay for the community.
Developing a community from 0 to 200 & talking to numerous community builders in the space, here is what I have learnt so far: Giving something valuable for free attracts people faster.
Here's what you can do:
• Provide members some educational content
• Use viral giveaways - a book/voucher,etc
• Limited edition products
Still, confused?: Ask your members what they want ?