The History of Community Metrics
Community metrics have evolved a lot with time but the ROI of your community-building efforts is based on three distinct metrics: community growth, community engagement, and brand loyalty.
Traditionally, the role of an online community was to get customer feedback and be reactive to customer problems. But now this role has evolved. These days online communities help businesses generate personalized experience, highlight the pain points of customers, and promote exclusives resources, etc.
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