Harley-Davidson - Building A Cult Following

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Smriti Tanwar

Harley-Davidson - Building A Cult Following

When someone owns a Harley they realize that they are born into a community of equals where it doesn’t matter the status, job, income, power of the motorcycle rider next to them, it gives them permission to focus on a common goal of community and a common passion of riding motorcycles.

https://www.referralcandy.com/blog/harley-davidson-marketing-strategy/

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