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Noopur Singh
Contributor Resource Center
Strava: The Ultimate Brand Community Case Study
Knowing what your audience likes and nurturing a community around that is one of the reasons Strava has become a successful eCommerce store. They identified a niche in “social fitness” making them an intriguing eCommerce Case Study.

https://medium.com/the-rise-of-ecommerce/strava-the-ultimate-brand-community-case-study-36642da6eb87
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