Be Kind and Courteous. We're all in this together to create a welcoming environment. Let's treat everyone with respect. Healthy debates are natural, but kindness is required.
No Promotions or Spam. Give more than you take to this community. Self-promotion, spam and irrelevant links aren't allowed.
Respect Everyone's Privacy. Being part of this community requires mutual trust. Authentic, expressive discussions make communities great, but may also be sensitive and private.
No Hate Speech or Bullying. Make sure everyone feels safe. Bullying of any kind isn't allowed, and degrading comments about things like race, religion, culture, sexual orientation, gender or identity will not be tolerated.
Checked out this new community platform that directly badmouths its competitors. Not sure how effective it will be in the long run, but its quite an interesting concept.
How to Increase Online Community Engagement: Strategy and Tactics
One of the hardest things to do is engage your users. I have learned along the way, that creating great content that is engaging and allowing your users to engage is the single most important thing you can do. Create programs that allow you to do a lot. Take a look at my blog I create this weekend. I hope it's helpful. https://chrisdetzel.com/online-community-blog/f/how-to-increase-online-community-engagement-strategy-and-tactics
Just because a million people know or have heard about your brand, it does not mean that each and everyone is a part of your community.
Your community consists of people who are connected to your company directly. These people will have a sense of belonging, being a member of their own accord. These people are the reason why businesses around the globe invest so heavily in communities — to maximise brand loyalty of their customers and gain more hardcore fans of the brand who they can estimate to be lifetime consumers.
In short, the brand reach is the number of people who know about your organisation.
Whereas a community consists of members who have a direct relationship with your brand — as a customer, user or even an employee.
Sheldon Chorattil
23 Nov
The need for communities has been increasing. This last decade has seen a boom that's quite crazy to see.
It is important for a community manager to define and understand your audience and determine your community experience. As a community manager, you represent your community’s brand, mission and voice.
There are three main components that will define your community’s brand: - Your essence and core values - Your messaging style - Your visual identity
Written this one based on our authentic experiences of building a community. Do give it a read, and don't forget to tell me which point is your favourite!
4 things I have learnt as a Brand Manager: 1. Have a Brand with something to say 2. Discover all that you can about your target market, including what they like, why they buy, where they spend their money and how they spend their free time. 3. Create FOMO and exclusivity, and make them feel appreciated 4. Empower your target audience to share your brand
The Brand Community Model, far from undermining brands, is a dynamic strategy for making them stronger and more viable. If we can rethink assumptions and learn to cede control, the implications are exciting and complex. For brand leaders, in particular, this approach demands a willingness to change and a focus on fostering flexibility.
Community Guidelines
Be Kind and Courteous. We're all in this together to create a welcoming environment. Let's treat everyone with respect. Healthy debates are natural, but kindness is required.
No Promotions or Spam. Give more than you take to this community. Self-promotion, spam and irrelevant links aren't allowed.
Respect Everyone's Privacy. Being part of this community requires mutual trust. Authentic, expressive discussions make communities great, but may also be sensitive and private.
No Hate Speech or Bullying. Make sure everyone feels safe. Bullying of any kind isn't allowed, and degrading comments about things like race, religion, culture, sexual orientation, gender or identity will not be tolerated.
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