Be Kind and Courteous. We're all in this together to create a welcoming environment. Let's treat everyone with respect. Healthy debates are natural, but kindness is required.
No Promotions or Spam. Give more than you take to this community. Self-promotion, spam and irrelevant links aren't allowed.
Respect Everyone's Privacy. Being part of this community requires mutual trust. Authentic, expressive discussions make communities great, but may also be sensitive and private.
No Hate Speech or Bullying. Make sure everyone feels safe. Bullying of any kind isn't allowed, and degrading comments about things like race, religion, culture, sexual orientation, gender or identity will not be tolerated.
Just because a million people know or have heard about your brand, it does not mean that each and everyone is a part of your community.
Your community consists of people who are connected to your company directly. These people will have a sense of belonging, being a member of their own accord. These people are the reason why businesses around the globe invest so heavily in communities — to maximise brand loyalty of their customers and gain more hardcore fans of the brand who they can estimate to be lifetime consumers.
In short, the brand reach is the number of people who know about your organisation.
Whereas a community consists of members who have a direct relationship with your brand — as a customer, user or even an employee.
Be Kind and Courteous. We're all in this together to create a welcoming environment. Let's treat everyone with respect. Healthy debates are natural, but kindness is required.
No Promotions or Spam. Give more than you take to this community. Self-promotion, spam and irrelevant links aren't allowed.
Respect Everyone's Privacy. Being part of this community requires mutual trust. Authentic, expressive discussions make communities great, but may also be sensitive and private.
No Hate Speech or Bullying. Make sure everyone feels safe. Bullying of any kind isn't allowed, and degrading comments about things like race, religion, culture, sexual orientation, gender or identity will not be tolerated.
Your
choice regarding Cookies on this site
We use Cookies to optimize functionality and give you the best possible experience