It's time you build a Brand Community Mo

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Parul Gupta

It's time you build a Brand Community Model!

The Brand Community Model, far from undermining brands, is a dynamic strategy for making them stronger and more viable. If we can rethink assumptions and learn to cede control, the implications are exciting and complex.
For brand leaders, in particular, this approach demands a willingness to change and a focus on fostering flexibility.

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