Here's to make your online community a 'great' one:
• Fresh, concise & relevant content. • Resourceful self-help content. • Where peer-to-peer support is encouraged. • A well-engaged community base. • A good cross-section of community members from all quarters of your TG. • Polite & cooperative administrators/moderators (if you choose to adopt a visible administrator model) • Gamification enabled.
Engage in conversation. Don’t just answer questions from members. Don’t just ask questions. Engage in a conversation. Answer their questions, and ask some of your own. Bring in some of your life experiences and advice. People don’t want to be interrogated – they want to talk. This means more than just questions and answers.
When starting an online community, send cold emails to potential users.
Though cold emails shouldn’t be your primary mechanism for getting new members. It can be a nice supplement, to get the word out, but I’d put focus on a more personalized approach.
If you are planning to invite potential users with cold emails I would advise you to: ✦Setup your community with a proper structure ✦Create initial and powerful content ✦Invite a friend and your close network as early adopters to support you in content generation ✦Invite influencers in your field to activate them later on ✦Use personal and direct messages informing the benefits the members will get by joining your community ✦Use cold emails together with a social media strategy
Your community engagement strategies should ensure that members feel they are part of the community (and not left out).
Here are a few ideas I feel every community can implement to make sure that members get the feeling of belongingness. Some of the activities below take less than five minutes.
➣ Shout-Outs: Celebrate members on their achievements or for attempting something difficult ➣ Friendly Fridays: Watercooler talks are a simple way for members to lift each other and themselves up ➣ Re-Share Tweets: Create a template & enlist the top 3 most useful tweets from the day. Share it with the members ➣ Snowball Toss: Let the discussions happen around the stress in the community too. Give your members a room to talk about the problems they are facing. ➣ Roses & Thorns: Invite your members to share one positive and one negative experience they had in the community.
The community managers subreddit is a great place to get advice, network and seek collaborations. With around 1.3k members in the group, there are experts in almost every industry and area of business. Reddit, Inc. itself is a community known for its huge active user base and upfront feedback.
A great place to soundboard your new ideas or see what others are doing and learn from their experiences.
Community GuidelinesBe Kind and Courteous. We're all in this together to create a welcoming environment. Let's treat everyone with respect. Healthy debates are natural, but kindness is required.
No Promotions or Spam. Give more than you take to this community. Self-promotion, spam and irrelevant links aren't allowed.
Respect Everyone's Privacy. Being part of this community requires mutual trust. Authentic, expressive discussions make communities great, but may also be sensitive and private.
No Hate Speech or Bullying. Make sure everyone feels safe. Bullying of any kind isn't allowed, and degrading comments about things like race, religion, culture, sexual orientation, gender or identity will not be tolerated.
You will no longer receive notifications for this topic.