4 things I have learnt as a Brand Manager: 1. Have a Brand with something to say 2. Discover all that you can about your target market, including what they like, why they buy, where they spend their money and how they spend their free time. 3. Create FOMO and exclusivity, and make them feel appreciated 4. Empower your target audience to share your brand
The Brand Community Model, far from undermining brands, is a dynamic strategy for making them stronger and more viable. If we can rethink assumptions and learn to cede control, the implications are exciting and complex. For brand leaders, in particular, this approach demands a willingness to change and a focus on fostering flexibility.
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