Knowing what your audience likes and nurturing a community around that is one of the reasons Strava has become a successful eCommerce store. They identified a niche in “social fitness” making them an intriguing eCommerce Case Study.
Member journey mapping is an effective way of seeing your members’ experience from their point of view. Member Journey maps are an outline of each step of the member experience. It should start from their first interaction and subsequent engagement all the way through to, hopefully, a lifelong relationship.
Thanks for introducing me to this resource Monica Moldovan ! This is very useful in understanding the concept. Hope it helps other community members too :)
A recommended read if you're working with communities of any type or simply want to learn the DNA behind them.
Book of the week: Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities
Whether you work with online communities or offline communities, Sarah's model for unlocking Fierce Loyalty in your community is super easy to understand, efficient and effective. The book gives you clarity through reasons and diagrams behind the theoretical concepts.
10 types of content that your community craves for
One of the first jobs of your content is to bridge the gap from awareness to trust-building!
➤ Ebooks/Case Studies/White Papers
➤ Tool Reviews
➤ "Day in the life of" Post
➤ User-generated content
What types of content have you found to be most effective with your community?
Community GuidelinesBe Kind and Courteous. We're all in this together to create a welcoming environment. Let's treat everyone with respect. Healthy debates are natural, but kindness is required.
No Promotions or Spam. Give more than you take to this community. Self-promotion, spam and irrelevant links aren't allowed.
Respect Everyone's Privacy. Being part of this community requires mutual trust. Authentic, expressive discussions make communities great, but may also be sensitive and private.
No Hate Speech or Bullying. Make sure everyone feels safe. Bullying of any kind isn't allowed, and degrading comments about things like race, religion, culture, sexual orientation, gender or identity will not be tolerated.
You will no longer receive notifications for this topic.